Advertising and Marketing Law


Montaury Pimenta, Machado & Vieira de Mello has skilled professionals with extensive knowledge and experience in the areas of advertising and marketing law.  In connection with these matters, we frequently appear before the following of organizations and administrative agencies:

  • - CONAR – the Council of Advertising Self-Regulation
  • - CEF – Caixa Economica Federal
  • - SEAE – Secretariat for Economic Monitoring at the Ministry of Finance

Our deep knowledge of advertising and marketing law provides our clients with keen insights regarding the viability of programs prior to their launch, saving precious time and resources.  Some of the many services we provide include:

  • - Preparation of contracts and other documentsrelated toadvertising  and marketing activity;
  • - Legal analysisof advertising campaigns to ensure compliance with applicable regulations andpotential conflicts with the rights of third parties; and
  • - Drafting regulations for cultural competitions, sales promotions, loyalty, and incentive programs.