Artigos

Mercosur-European Union Agreement: Brazil’s Promulgation Opens a New Agenda for Intellectual Property

After nearly three decades of negotiations, the Free Trade Agreement between Mercosur and the European Union entered a decisive phase with its promulgation by Brazil, officially completed on April 28, 2026. This step concludes the domestic legislative process and brings the implementation of one of the world’s largest economic integration areas closer to reality, encompassing approximately 718 million people and a combined GDP exceeding USD 22 trillion.

Intermediary Liability of Application Providers in Brazil: Hashtag Identification Is Sufficient for Mandatory Content Removal

Article 19 of the Brazilian Civil Rights Framework for the Internet, particularly its paragraph 1, establishes that application providers may only be held civilly liable if, after receiving a specific court order, they fail to remove content identified with sufficient precision to allow its unequivocal location.

Thirty Years of the Brazilian Industrial Property Law (LPI): The Record Number of Trademark Applications before the Brazilian PTO and the Limits of the Current Trademark System

Brazil closed 2025 with a historic milestone in its industrial property system: over 500,000 trademark applications filed in a single year, according to data released by the Brazilian Patent and Trademark Office (INPI). This represents the highest volume ever recorded and a significant increase compared to the previous year.

Chapter 4 - Brazil Hot Topics in IP 2025: IP Litigation

Standard Essential Patents (SEPs): Brazil’s Consolidation as a Strategic Forum for Global Disputes

Disputes involving Standard Essential Patents (SEPs) have rapidly evolved into one of the most dynamic areas of IP litigation in Brazil. What was once a marginal jurisdiction for SEP enforcement has, particularly from 2024 onwards, evolved into a consolidated and strategically relevant forum within the global litigation and licensing landscape.

Chapter 3 - Brazil Hot Topics in IP 2025: Patents

BPTO’s Performance and Statistical Landscape in 2025

The 2025 data confirm a significant upward trend in the Brazilian innovation ecosystem. The Brazilian Patent and Trademark Office (BPTO) recorded 29,557 patent applications, representing a 6.7% increase compared to 2024. This growth reflects a stable economic environment—with Brazil’s GDP maintaining a steady 3.0% growth cycle—and a maturing IP culture.

Chapter 2 - Brazil Hot Topics in IP 2025: Trademarks

New Fee Schedule

On May 12, 2025, the BTO published Ordinance INPI/PR No. 10, dated May 9, 2025, establishing a revised fee schedule for services provided by the Office. This new fee schedule came into force on August 7, 2025, significantly affecting filing strategies and budgets, petitions, and other acts within trademark prosecution.

Synthetic personas: Navigating the new legal frontier of global advertising

As Generative AI (GenAI) transitions from a creative experiment to a core operational tool, multinational corporations are increasingly adopting "synthetic personas"—AI-generated human models—to power their marketing engines. For global brands, this shift offers unprecedented scalability and cost-efficiency. However, it also introduces a complex web of legal challenges across jurisdictions, thereby requiring a proactive and harmonized legal strategy.

Brazil: Early Production of Expert Evidence and Coordinated Expert Appointment as a Strategic Response to the Bifurcated Patent Litigation System

Brazil: Early Production of Expert Evidence and Coordinated Expert Appointment as a Strategic Response to the Bifurcated Patent Litigation System

Brazil’s patent litigation framework operates under a structural feature that profoundly shapes strategy: infringement and validity are adjudicated in separate judicial spheres..

Chapter 1- Brazil Hot Topics in IP 2025: Anti-counterfeiting and Online Brand Protection

Chapter 1- Brazil Hot Topics in IP 2025: Anti-counterfeiting and Online Brand Protection

Anti-counterfeiting - New Interpretation of Brazilian IRS Reduces Costs, Increase Predictability, and Strengthens Enforcement.

Closing the Series: Digital Law in Brazil - Hot Topics | Risk, Innovation and Regulation

Closing the Series: Digital Law in Brazil - Hot Topics | Risk, Innovation and Regulation

Amid the various transformations experienced in the digital landscape, over the past month the article series “Digital Law in Brazil - Current Hot Topics”, written by different professionals from the firm Montaury Pimenta, Machado & Vieira de Mello, has sought to map the issues that have most mobilized legislators, courts, regulators, and legal practitioners in the field of Digital Law.

IDIOMA / LANGUAGE