Brazil closed 2025 with a historic milestone in its industrial property system: over 500,000 trademark applications filed in a single year, according to data released by the Brazilian Patent and Trademark Office (INPI). This represents the highest volume ever recorded and a significant increase compared to the previous year.
Standard Essential Patents (SEPs): Brazil’s Consolidation as a Strategic Forum for Global Disputes
Disputes involving Standard Essential Patents (SEPs) have rapidly evolved into one of the most dynamic areas of IP litigation in Brazil. What was once a marginal jurisdiction for SEP enforcement has, particularly from 2024 onwards, evolved into a consolidated and strategically relevant forum within the global litigation and licensing landscape.
BPTO’s Performance and Statistical Landscape in 2025
The 2025 data confirm a significant upward trend in the Brazilian innovation ecosystem. The Brazilian Patent and Trademark Office (BPTO) recorded 29,557 patent applications, representing a 6.7% increase compared to 2024. This growth reflects a stable economic environment—with Brazil’s GDP maintaining a steady 3.0% growth cycle—and a maturing IP culture.
New Fee Schedule
On May 12, 2025, the BTO published Ordinance INPI/PR No. 10, dated May 9, 2025, establishing a revised fee schedule for services provided by the Office. This new fee schedule came into force on August 7, 2025, significantly affecting filing strategies and budgets, petitions, and other acts within trademark prosecution.
As Generative AI (GenAI) transitions from a creative experiment to a core operational tool, multinational corporations are increasingly adopting "synthetic personas"—AI-generated human models—to power their marketing engines. For global brands, this shift offers unprecedented scalability and cost-efficiency. However, it also introduces a complex web of legal challenges across jurisdictions, thereby requiring a proactive and harmonized legal strategy.
Brazil’s patent litigation framework operates under a structural feature that profoundly shapes strategy: infringement and validity are adjudicated in separate judicial spheres..
Anti-counterfeiting - New Interpretation of Brazilian IRS Reduces Costs, Increase Predictability, and Strengthens Enforcement.
Amid the various transformations experienced in the digital landscape, over the past month the article series “Digital Law in Brazil - Current Hot Topics”, written by different professionals from the firm Montaury Pimenta, Machado & Vieira de Mello, has sought to map the issues that have most mobilized legislators, courts, regulators, and legal practitioners in the field of Digital Law.
A more complex and strategic patent litigation landscape. Patent litigation in Brazil has undergone significant transformation over recent years, particularly in disputes involving Standard Essential Patents (SEPs). What was once a jurisdiction perceived as slow and procedurally rigid has become an increasingly strategic forum for SEP enforcement. This shift has been driven by procedural flexibility under the Brazilian Code of Civil Procedure, growing judicial familiarity with complex technology disputes, and the active role of specialised business courts.
Under the Brazilian General Data Protection Law (LGPD), the Privacy Policy plays a central role in operationalizing the principles of transparency, purpose limitation, and accountability established in Article 6 of the law. Far from being a mere formality or a copy-and-paste document, as many organizations still rely on, the Privacy Policy is one of the primary instruments through which controllers demonstrate compliance to both data subjects and regulators..