Luiz Edgard Montaury Pimenta is a trial lawyer, Industrial Property Agent, and the firm’s senior partner. With over 30 years of experience in the Intellectual Property field, he heads the firm’s Litigation team, as well as coordinates different departments within the firm. He is currently Vice President of the international association The Global Network of National IP Practitioner Associations (GNIPA), a board member of GLIPA (Global IP Alliance), a member of SACEPO (Standing Advisory Committee before the European Patent Office)´s Working Party on Quality and was the president of ABPI (Brazilian Association of Intellectual Property) from 2018 to 2021.

Luiz is a member of AASP (São Paulo Lawyer´s Association), a member of ABPI ( Brazilian Association of Intellectual Property) and a member of FICPI (International Federation of Intellectual Property Attorneys), a member of the 5G Special Commission, Technical Standards and Technological Innovation (CEPTIT) of the Rio de Janeiro Bar Association (OAB/RJ), a member of the Intellectual Property Task Force of AMCHAM (American Chamber of Commerce in Brazil) and a panelist at the domain names dispute resolution centers of WIPO (World Intellectual Property Organization), NAF (National Arbitration Forum) and ABPI and, as such, has been responsible for several important decisions involving cross-border IP disputes.

Recognized by the highest national and international rankings, he is an active speaker at IP events in Brazil, USA, Latin America and Europe and is the author of numerous publications in his area of expertise. In 2021, in recognition of the relevant services that Luiz has been providing to the legal practice, in the PI area, the Rio de Janeiro State School of Judiciary (EMERJ), awarded him the EMERJ MEDAL OF MERIT.

Academic Background

Law Degree from the Cândido Mendes University in 1982.

Professional Experience

• Member of SACEPO (Standing Advisory Committee before the European Patent Office)´s Working Party on Quality 2024-2026.
• Professor of several courses at EMERJ (Rio de Janeiro State School of Judiciary) – in the Intellectual Property area.
• Coordinator of the extension course in Intellectual Property of EMERJ (Rio de Janeiro State School of Judiciary).
• Member of the GIPI (Interministerial Group of Intellectual Property of the Ministry of Economy) of the Brazilian Government, by ABPI, leading the discussions regarding possible legislative changes in the IP area.
• Member of the 5G Special Commission, Technical Standards and Technological Innovation (CEPTIT) of the Rio de Janeiro Bar Association (OAB/RJ), 2022-2024.
• Professor, Postgraduate Course on Intellectual Property Law, Fundação Getúlio Vargas (FGV), 1999-2000.
• Professor, Postgraduate Program, Centro Federal de Educação Tecnológica (CEFET), 2001.
• Expert, Chamber of Dispute Resolution (CASD-ND), ABPI.
• Arbiter, National Arbitration Forum (NAF), USA.
• WIPO Arbiter for Domain Names Disputes.
• Member, INTA International Committee, Anti-Counterfeiting Enforcement Group (1994-1998 and 2000-2001).
• Vice-President, Brazilian Industrial Property Agents Association (ABAPI) (2002-2005).
• Member, INTA International Committee – Famous & Well Known Marks (2014-2015.
• Member, INTA Committee on Trade Dress (2003-2005).
• Attorney General, Brazilian Industrial Property Agents Association (ABAPI), (1996-2001 and 2005-2007).
• Counselor, Brazilian Intellectual Property Association (ABPI), (2000-2001, 2005-2007 and 2010-present moment).
• Member, IP Committee of the American Chamber of Commerce (AMCHAM).
• Member, INTA International Panel of Neutrals.
• Attorney General for the Brazilian Intellectual Property Association (ABPI) 2014-2015 / Prosecutor of ABPI (2014-2015).
• President of the Brazilian Intellectual Property Association (ABPI) 2018-2019/2020-2021.
• Copyright Extension Course - Class on Trademarks and Patents, EMERJ - Oct / 21.
• Copyright Extension Course, EMERJ - Oct / 21.
• Member of OAB/RJ Fashion Law Committee.
• Intellectual Property Lawyer since 1982.

Publications

• “Principais desenvolvimentos na área de PI no Brasil em 2023”, Miagalhas, March 2024.
• “Brazil: Hot Topics in IP during 2023”, Lexology, March 2024.
• "Ambev detém marca 'cringe'; advogado explica registros de nomes virais", interview with Portal Migalhas, January 2024.
• "CSD-ABPI: Arbitragem Como Forma de Resolução de Conflitos em Propriedade Intelectual", Câmara de Arbitragem da ABPI, October 2023.
• "Crise de semicondutores: saída pode estar no investimento em patentes", Auto Motivo, May 2023.
• "Brasil precisa de um novo marco regulatório de Propriedade Intelectual?", LexLatin, April 2023.
• "A Copa do Mundo e o marketing de emboscada", Empresas & Negócios, September 2022.
• "Dia do Advogado reforça o uso da tecnologia no direito", Cota Jurídica, August 2022.
• "5G estreou hoje no Brasil", Cota Jurídica and Migalhas Magazine, July 2022.
• "5G debuts today in Brazil", Lexology, July 2022.
• "Brazilian Central Government is setenced to secure resources for the brazilian patent and trademark office", IPO Quarterly, June 2022.
• "Sentença em ação civil pública movida pela ABPI assegura recursos ao INPI", Newsletter ALAE, May 2022.
• "Young people and innovation is the theme of the World Intellectual Property Day", Lexology, April 2022.
• "Brazilian Central Government is sentenced to secure resources for the Brazilian Patent and Trademark Office", Lexology, April 2022.
• "2021 highlights in Brazil: BPTO", ILO – International Law Office, Januay 2022.
• "Brazil - Luxury Law 2022", capítulo para a jurisdição - Brasil do livro comparativo Luxury Law 2022, December 2021.
• "Os quatro anos de conquistas de Luiz Edgard Montaury Pimenta à frente da ABPI", ABPI Newsletter, December 2021.
• "INPI passa a analisar pedidos de marcas de posição", Valor Econômico, September 2021.
• "INPI deverá autorizar registros de marcas de posição", Valor Econômico, September 2021.
• "Acordo encerra disputa “DivX x Samsung” por tecnologia de vídeo", Valor Econômico, July 2021.
• "The Effects and Consequences of the Brazilian Supreme Court Decision to Abolish the Minimum 10-Year Term for Patents", IPO (Intellectual Property Owners Association), July 2021.
• "ADI 5.529 põe em risco sistema de patentes", O Globo, April 2021.
• “Supremo deve consolidar e trazer segurança jurídica ao sistema de patentes”, JOTA, March 2021.
• “Brazilian National Strategy for Intellectual Property (ENPI)”, IPLink Asia, February 2021.
• "Legislative overview – Brazil", ILO – International Law Office, February 2021.
• "Cenários e desafios em patentes e propriedade intelectual no Brasil em 2021", Jota, January 2021.
• "Brazilian National Strategy for Intellectual Property (ENPI)", Lexology/ILO, December 2020.
• "Será o fim da novela das patentes no Brasil?", Valor Econômico, September 2019.
• "The Brazilian Patent: A Soap Opera or Novel", Lexology, August 2019.
• “Intellectual Property is the key to brazilian development”, ABPI Newsletter, May 2019.
• "Operações Societárias no Direito Nacional e Estrangeiro", ALAE, coautor do livro, 2016.
• "Disclaimers in Trademark Examination", Expert Guides, May 2016.
• "New procedural rules in Brazil and their impact on IP litigation", World Trademark Review, March 2016.
• "Patenteamento do segundo uso médico", Jornal Valor Econômico, March 2016.
• "The Changing Face of IP Law in Brazil", Revista Inside the Minds: IP Client Strategies in Central and South America, 2009.
• Artigo publicado na Revista da Propriedade e Ética, Março - April 2008.
• Trademark Cancellations: International Practice and Procedures, INTA (International Trademark Association)- Content Contributor since 2007.
• "How to Protect Famous Trade Marks in Brazil", Managing Intellectual Property Magazine – Américas IP Focus 2006, October 2006.
• "Domain Name Piracy", Revista Trademark World, April 1999.
• "Using Criminal Procedures for Trademark Piracy in Brazil", Revista Trademark World, March 1996.

Professional Acknowledgements

• Recognized by several international publications, such as “Chambers & Partners”, “Who’s Who Legal”, “WTR1000”, “IAM Patent 1000”, “Leaders League”, “ IP Stars” among the best lawyers in Brazil.

What our clientes are saying:
“High technical expertise and strategic approach”;
“Impressive track record assisting clients with litigation arising out of trade mark and patente infringement disputes”;
“The current president of the Brazilian Association of Intellectual Property stays calm under pressure before Brazilian federal and state courts, and has secured some dazzling wins in invalidity actions in many sectors, include high-tech and oil and gas”.