The Brazilian market for irregular smartphones underwent a significant shift in 2025, with the share of these devices in total sales falling from 19% to 12%, according to data released by the Brazilian Electrical and Electronics Industry Association (ABINEE). This sharp decline reflects not only increased governmental oversight but also an important evolution in the conduct of e-commerce platforms, which have adopted more effective mechanisms for verifying and moderating listings.
With the Brazilian Supreme Court’s decision on the MCI, online marketplaces and social networks lose their unrestricted immunity, ushering in a new phase of digital compliance and increased civil and commercial exposure.
On November 28, 2025, the Central Bank of Brazil (BCB), together with the National Monetary Council (CMN), published a resolution regulating the use of terms such as “banco,” “bank,” and related expressions by institutions whose operations do not require authorization from the BCB. The measure has raised an alert in the digital ecosystem: many fintech’s may face a scenario of strategic revisions and potential intellectual property conflicts, including several of which have built their brands with direct or indirect references to the banking universe.
New guidance standardizes procedures, reduces costs, and prevents the improper release of counterfeit goods.
With the aim of improving and accelerating the examination of trademark applications, the Brazilian Trademark Office (INPI) announced on November 18th that it has updated its Trademark Manual and Guidelines concerning the receipt and processing of trademark applications and related petitions. The updated guidelines establish new ‘examination queues,’ reorganizing the procedures applicable to the examination of trademark applications.
As international markets grow closer, parallel importation has become a topic of growing importance, spark-ing debates about the movement of goods across borders. This practice involves the importation of genuine products that feature a third party’s trademark, industrial design, or patent but are introduced into a market outside the official distribution channels and without the authorization of the intellectual property (IP) owner, such as premium wines and spirits, branded drinks, well-known chocolate and snack brands, luxury perfumes, and smartphones.
The European Commission has confirmed Brazil provides a GDPR-adequate level of data protection in a decision that is anticipated to benefit the country’s economy.
The Brazilian Patent and Trademark Office (BPTO) Industrial Property Statistical Yearbook 2024, recently released, provides a comprehensive overview of the recent developments in Brazil’s innovation and intellectual property (IP) landscape. The document presents updated statistics and indicators on the use of IP rights across the country, offering valuable input for public policy design, corporate strategies, and academic research on innovation.
Key Developments and Strategic Insights:
The recently released BPTO Statistical Yearbook 2024 highlights important developments regarding Technology Transfer agreements recorded before the BPTO. In 2024, a total number of 355 agreements were recorded, reflecting the evolving regulatory landscape that now grants greater flexibility to companies operating across borders. Recent amendments to the Brazilian Tax Law and Transfer Pricing Law have simplified procedures for royalty remittances abroad and for tax deductibility purposes, reshaping how intellectual property and technology transactions are structured in Brazil.
Firms are adapting litigation strategy as Brazil’s unique legal system and technical expertise have made preliminary injunctions a key tool in global patent disputes.