Brazil is confronting one of the most serious crises in its alcoholic beverage market, with authorities seizing large consignments of counterfeit and adulterated products across various regions — especially in the Southeast — many contaminated with methanol, a toxic substance capable of causing blindness, kidney failure and death even at small doses. So far, the toll includes hundreds of victims and dozens of deaths, underscoring that the problem transcends mere individual consumption to become a matter of public health, sanitary safety, and protection of fair competition.
The 2024 BPTO Industrial Property Statistical Yearbook presents a comprehensive picture of the trademark landscape in Brazil, confirming that the demand for trademark protection continues to expand steadily. Trademarks remain the most dynamic and democratized segment of the Brazilian intellectual property system, reflecting the growing entrepreneurial activity and the significant role of trademarks in value creation and market differentiation.
This week, the Brazilian Senate’s Economic Affairs Committee (CAE) approved a bill that prevents the budgetary contingency of funds allocated to the Brazilian Patent and Trademark Office (BPTO). The proposal was granted urgent status and will now move to a plenary vote, with no date yet set.
Cristiane Manzueto, Marianna Furtado de Mendonça, Carolina Peyres da Silveira Cesarini e Júlia Bessa Sanzi
Articles
A Practice Note providing a high-level overview of key records retention requirements relating to personal data in Brazil. It addresses governing laws, authority guidance, and sectorspecific requirements. This Practice Note does not address every records retention obligation under Brazilian laws.
The Brazilian Patent and Trademark Office (BPTO) Industrial Property Statistical Yearbook 2024 provides a comprehensive overview of the recent developments in Brazil’s innovation and intellectual property (IP) landscape. The document presents updated statistics and indicators on the use of IP rights across the country, offering valuable input for public policy design, corporate strategies, and academic research on innovation.
Following the release of its institutional study on Standard Essential Patents (SEPs), Brazil’s antitrust authority, CADE, hosted a dedicated event to underscore the public interest surrounding SEP-related disputes.
Brazil has taken a significant step toward strengthening its data protection framework.
On September 17, 2025, Law No. 15,211/2025 was enacted, originating from Bill No. 2,628/2022, thereby establishing the Digital Statute for Children and Adolescents (ECA Digital).
As technology evolves and connectivity standards expand—particularly around 4G and 5G implementations—the stakes in IP enforcement have grown, and preliminary injunctions (PIs) have become a frequent tactical instrument for global litigation.
The Brazilian Trademark Office (BPTO) has announced a noteworthy step forward in modernizing its trademark system: starting August 7, 2025, a Fast-Track Trademark Examination service will be available for select trademark applications and petitions. This measure is part of the BPTO 2025 Action Plan, aimed at fostering innovation, promoting economic development, and improving efficiency in the country’s IP system.




