Luana is a lawyer, partner, and Vice-President of the Intellectual Property, Technology, Media and Telecommunications Commission of AIJA (International Association of Young Lawyers). She is also a member of INTA’s (International Trademark Association) Brand Restrictions Committee and has been a lecturer in the Professional Training Course in Industrial Property at ABAPI since 2017.

Luana holds a Master’s degree in Intellectual Property and Innovation from the Academy of Innovation and Intellectual Property of the Brazilian Patent and Trademark Office (INPI) (2018). She earned her Postgraduate degree in Intellectual Property Law from the Pontifícia Universidade Católica of Rio de Janeiro (PUC-Rio) in 2010 and her Bachelor’s degree in Law from the same university in 2006.

Academic Background

• Master Degree in Intellectual Property and Innovation from the Brazilian Patent and Trademark Office Academy in 2018.
• Postgraduate degree, Intellectual Property, Catholic University of Rio de Janeiro (PUC), 2010.
• Law Degree from the Catholic University of Rio de Janeiro (PUC-RJ) Law School, 2006

Professional Experience

• Member of IPO´s D&I committee
• Member of INTA´s Trademarks Administrators Committee
• AIJA - International Association of Young Lawyers´ associate
• Member of Anti-Counterfaiting Commission of OAB (Brazilian Association of Lawyers)
• Speaker at the Professional Training Course in Industrial Property at ABAPI (Brazilian Association of Industrial Property), since 2017

Publications

• “Principais desenvolvimentos na área de PI no Brasil em 2023”, Miagalhas, March 2024.
• “Brazil: Hot Topics in IP during 2023”, Lexology, March 2024.
• "Trademark Registration and Maintenance: Overview (Brazil)", Practical Law: Thompson Reuters, October 2022.
• "Uma nova estratégia para marcas tridimensionais no Brasil", ConJur (Consultor Jurídico), September 2022.
• "A new strategy for 3d marks in Brazil?", Lexology, August 2022.
• "BPTO’s ordinance regulates Position Marks and expands intellectual property protection in Brazil", Lexology, September 2021.
• "Propriedade Intelectual em Tempos de Coronavírus", Revista Brazilian Business Nº 310 - AMCHAM, October 2020.
• "World IP day in times of COVID-19 Pandemic", Lexology, April 2020.
• “Disclaimers in Trademark Examination”, Expert Guides, June 2016.
• “Secondary Meaning and the Louboutin case: the search for the exclusivity over the red sole”, ASPI’s Bulletim (Associação Paulista da Propriedade Intelectual) nº 46, November 2015.