Artigos

A proteção da propriedade intelectual como estratégia internacional

A proteção da propriedade intelectual como estratégia internacional

No primeiro trimestre de 2024, o comércio entre Brasil e Estados Unidos alcançou a marca impressionante de US$ 18,8 bilhões, segundo dados divulgados recentemente pela Amcham Brasil, uma das maiores entidades multissetorial do país e uma das mais importantes.

Pharma Innovators and Generics in Brazil

Pharma Innovators and Generics in Brazil. The legal and case law environment

Within the industrial property discussion environment, more specifically with regard to innovation and technology protection through patents, companies that manufacture generics and similar drugs for many years were considered rivals to pharmaceutical laboratories holding patents. They were often nicknamed the “copy industry”, despite the fact that generic manufacturing is a legal and regulated activity.

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

Environmental, Social, and Governance (ESG) criteria are increasingly important for businesses across all sectors, including law firms.

Justiça impede venda de tênis falsificados com a marca Vert

Justiça impede venda de tênis falsificados com a marca Vert

A renomada fabricante francesa de tênis ecológicos Veja Fair Trade Shoes (antiga Vert no Brasil) conseguiu liminar na Justiça de São Paulo para impedir a atuação de um grupo de empresas sediadas no Estado que anunciam e vendem tênis que imitam os de sua marca. A decisão é da 2ª Vara Empresarial e de Conflitos de Arbitragem da capital.

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

For some years now, the litigation scenario involving SEPs in Brazil has been gaining relevance and the number of lawsuits filed by entities holding patents, sometimes NPEs (non-practicing entities), and some other companies that both hold essential patents and implement them, has been growing exponentially.

The importance of the interaction between Marketing and Intellectual Property for companies

The importance of the interaction between Marketing and Intellectual Property for companies

Companies depend on the sale of their products and services. However, it is not enough to simply innovate, invest millions in Marketing, and introduce their product to the market. It is essential to ensure in advance that intellectual property rights are adequately protected and that there is no violation of third-party rights.

Pedidos de patentes para jogos eletrônicos no Brasil

Pedidos de patentes para jogos eletrônicos no Brasil: por que depositá-los considerando o novo marco legal de jogos eletrônicos brasileiro?

A importância de patentes para jogos eletrônicos no Brasil e os impactos do novo marco legal na indústria.

A importância da interação entre o marketing e a propriedade intelectual para as empresas

A importância da interação entre o marketing e a propriedade intelectual para as empresas

As empresas dependem da venda dos seus produtos e serviços. No entanto, não é suficiente apenas inovar, investir milhões em marketing e introduzir seu produto no mercado...

STJ e links patrocinados: nova interpretação da responsabilidade dos provedores

STJ e links patrocinados: nova interpretação da responsabilidade dos provedores

A responsabilidade dos provedores de conteúdo digital por conteúdos publicados em suas plataformas é um tema complexo e controverso, especialmente quando analisado sob a égide do artigo 19 do Marco Civil da Internet (Lei nº 12.965/2014 — MCI).

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Video games have been a huge obsession for many children, young people, and adults over the past decades – being part of their daily lives. The history of video games goes back to somewhen around 1947 when one of the first interactive games, i.e., the “Cathode-ray tube amusement device” was invented. Nevertheless, it has never seen the light of the day because the inventors did not manufacture or offer it for sale. The invention has enabled the use of a cathode-ray tube in a game, disclosing how to hit targets on the screen by manipulating buttons.

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