Luiz Edgard Montaury Pimenta is a trial lawyer, Industrial Property Agent, and the firm’s senior partner. With over 30 years of experience in the Intellectual Property field, he heads the firm’s Litigation team, as well as coordinates different departments within the firm. He is currently Vice President of the international association The Global Network of National IP Practitioner Associations (GNIPA), a board member of GLIPA (Global IP Alliance), a member of SACEPO (Standing Advisory Committee before the European Patent Office)´s Working Party on Quality and was the president of ABPI (Brazilian Association of Intellectual Property) from 2018 to 2021.
Luiz is a member of AASP (São Paulo Lawyer´s Association), a member of ABPI ( Brazilian Association of Intellectual Property) and a member of FICPI (International Federation of Intellectual Property Attorneys), a member of the 5G Special Commission, Technical Standards and Technological Innovation (CEPTIT) of the Rio de Janeiro Bar Association (OAB/RJ), a member of the Intellectual Property Task Force of AMCHAM (American Chamber of Commerce in Brazil) and a panelist at the domain names dispute resolution centers of WIPO (World Intellectual Property Organization), NAF (National Arbitration Forum) and ABPI and, as such, has been responsible for several important decisions involving cross-border IP disputes.
Recognized by the highest national and international rankings, he is an active speaker at IP events in Brazil, USA, Latin America and Europe and is the author of numerous publications in his area of expertise. In 2021, in recognition of the relevant services that Luiz has been providing to the legal practice, in the PI area, the Rio de Janeiro State School of Judiciary (EMERJ), awarded him the EMERJ MEDAL OF MERIT.
Areas of Expertise
IP Litigation, Patent Litigation, Trademark Litigation, Unfair Competition Litigation, Software Litigation, Copyright Litigation, Life Sciences Litigation, Trade Dress, Trademarks, Domain Name Disputes, Fashion Law, Advertising Law, Anti-Piracy Programs.
Languages
Portuguese, English, Spanish .
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Eduardo Machado is a senior partner at the firm and leads the trademarks team. His practice focuses on strategic advice regarding the development, maintenance and enforcement of trademark portfolios for a wide range of clients.
Eduardo actively participates in a wide number of IP associations, such as the International Trademark Association, MARQUES and the German Association for the Protection of Intellectual Property, promoting the exchange of experience and improving the capacity to understand the dynamics of the global business environment.
Eduardo is also an arbiter at the domain name dispute resolution centers of both WIPO and NAF and has been responsible for several important decisions involving cross border IP disputes.
Areas of Expertise
Trademarks, Licensing, Franchise Agreements, Copyright and Software, Domain Name Disputes, Management of Intellectual Property Rights.
Languages
Portuguese, English, German .
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Ricardo Vieira de Mello is a senior partner at the firm and heads the São Paulo office.
Ricardo served as vice-president of ABPI - Brazilian Association of Intellectual Property in the bienniums 2000/2001 and 2002/2003, and is a Lifetime Honorary Member of its Board of Directors. He was also President of ABAPI - Brazilian Association of Industrial Property Agents in the biennium 2000/2001, and currently, is an Honorary Counselor and Director of Institutional Relations of the association. He was vice-president of ASPI (São Paulo Association of Intellectual Property), and currently is a member of its Fiscal and Advisory Board. Also, he was President of ALAE (Alliance of Business Advocacy) in the biennium 2021 and 2022.
Ricardo is a member of the Industrial Property and Piracy Commission of OAB/RJ (Brazilian Bar Association, Rio de Janeiro section) and the Industrial Property Commission of OAB-SP (Brazilian Bar Association, São Paulo section, Jabaquara/Saúde sub-section).
He was Coordinator, from August 1996 to December 2007, of the Permanent Commission for Studies on Trademarks of ABPI and was elected Director of Institutional Relations of ASPI – São Paulo Association of Industrial Property, for the bienniums 2013/2015 and 2017/2019.
Areas of Expertise
Trademarks, Copyright, Geographical Indications, Management of Intellectual Property Rights.
Languages
Portuguese, English, Spanish .
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Clarissa Jaegger, lawyer and partner at Montaury Pimenta Machado & Vieira de Mello, has been practicing Intellectual Property since joining the firm in 2001. Clarissa manages the trademark portfolio of several large clients in a wide variety of fields such as cosmetics, pharmaceutical, healthcare, entertainment, telecommunication, technology, automobiles, finance, retail and other service businesses. She also has extensive experience in client consultation on IP matters, carrying out due diligence processes and the drafting of IP agreements.
Clarissa is the coordinator of the Trademarks Committee of the ABPI (Brazilian Association of Intellectual Property) and a member of the Argentinian Association of Industrial Property Agents, with the aim of protecting client interests in Argentina and to improve the trade relations between two of the most important economies in South America. Clarissa is also responsible for the firm’s Asian desk and has been attending several conferences in the Asia-Oceania region for more than 10 years, including the Asian Patent Attorneys Association, LawAsia and China Trademark Association.
Her substantial knowledge in Intellectual Property led to her recognition as a reliable IP professional by several international guides, such as the WTR1000, Leaders League, Brazil Best Counsel, WIPR Leaders, and the Client Choice Award.
Areas of Expertise
Trademarks, Copyright, Management of Intellectual Property Rights.
Languages
Portuguese, English, Spanish, German, French .
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Joana de Mattos Siqueira is partner and part of the firm’s trademarks team. With more than 20 years of experience acting an attorney in Intellectual Property, her practice involves all procedures for registration of trademarks before the INPI, including opposition and other administrative petitions, as well as strategic analysis for complex trademark issues, with the aim of avoiding litigation, where possible.
Joana is responsible for the management of trademark portfolios for major international companies and actively participates in worldwide organizations such as INTA, ASIPI and ECTA. She is currently the National Delegate of ASIPI (Inter-American Association of Industrial Property), President of the D&I committee for the same organization, member of INTA´s Leadership Committee and board member of INTA Foundation, member of Women in Law Mentoring Association and member of the Professional Affairs Committee of ECTA (European Communities Association). She is one of the chairs of ABPI (Brazilian Association of Intellectual Property)´s Diversity and Inclusion committee. Joana is constantly involved in the organization of IP events.
In addition, Joana has always been very active in PRO BONO work and on social responsibility issues. For over 8 years she was Vice Chair of ASIPI´s Social Responsibility Committee, undertaking social work initiatives in different countries and for 4 years she was a member of INTA´s Pro Bono Committee. Furthermore, Joana serves on Montaury Pimenta’s Executive Committee, is leading the firm’s Diversity and Inclusion´s Committee, the mentorship program called “Incluir Direito” in partnership with CESA (Law Firms´ research center) and is member of the WLM (Women in Law mentoring).
She is member of WIPLA (Women´s Intellectual Property Lawyers Association), has been nominated among the most influential women in IP by the publication World IP Review 2020 publication, Diversity Champion in IP 2022 by the same publication and participates in various “IP Women events” such as MIP International Women´s Leadership Forum.
Joana has been repeatedly recognized as a leading trademark practitioner in Brazil and internationally, by the most renowned international guides such us WTR1000, Leaders League and IP Stars.
Areas of Expertise
Trademarks, Management of Intellectual Property Rights.
Languages
Portuguese, English, Spanish, French .
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Anna Terra Calainho de Oliveira is an IP lawyer, who holds a postgraduate in Intellectual Property, and has been working as an IP lawyer since 2013.
Anna is part of the firm’s trademarks team, assisting national and international clients with legal consultancy and analysis of trademark registration availability, as well as with administrative procedures before the Brazilian Patent and Trademark Office (BPTO).
Areas of Expertise
Trademarks.
Languages
Portuguese, English, Spanish, French .
Bruno Martinez y Pell is a lawyer, Industrial Property Agent, and partner at Montaury Pimenta, Machado & Vieira de Mello. He has been working in the Intellectual Property field since 1998 advising clients, especially in the areas of trademarks, litigation, and copyright. Before joining the firm in 2023, Bruno was a partner at Martinez & Associados.
Bruno is a member of ABPI (Brazilian Association of Intellectual Property), ABAPI (Association of Industrial Property Agents), ASPI (São Paulo Association of Intellectual Property), INTA (International Trademark Association), ASIPI (Inter-American Association of Intellectual Property) and PTMG (Pharmaceutical Trademarks Group).
Bruno has taken several courses before the aforementioned associations in trademark, copyright, and technology transfer matters and has lectured and mediated both at ASIPI (Inter-American Association of Intellectual Property) and at IPBA (The Inter-Pacific Bar Association) on matters of Traditional Knowledge Protection.
Areas of Expertise
Intellectual Property field, trademarks, litigation, and copyright.
Languages
Portuguese, English, Spanish .
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Practicing IP Law Since 1991, Claudia Maria Zeraik leads the team dealing with foreign affairs at the firm. Her practice focuses on providing strategic advice on protecting, maintaining and enforcing client IP portfolios in other jurisdictions.
Claudia actively participates in a wide number of IP associations, such as INTA (International Trademark Association) and AIPPI (International Association for the Protection of Intellectual Property). Claudia is a member of the Geographical Indications Committee of INTA and Membership Committee of AIPPI.
She is also panelist at ABPI’s Intellectual Property Dispute Resolution Centre for domain name disputes.
Areas of Expertise
Trademarks, Foreign Filing.
Languages
Portuguese, English, Spanish, French .
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Diana has been working in the Intellectual Property area since 2004, with experience in administrative litigation, advisory and strategic management involving brands from various segments such as food and beverage and cosmetics. Her practice involves all procedures for registration of trademarks before the BPTO, administrative petitions, as well as strategic analysis for complex trademark issues.
Diana Diana was appointed Attorney Assistant Director of of the Brazilian Association of Industrial Property Agents – ABAPI and was the Coordinator of the Committee of Trademark Studies of the Brazilian Intellectual Property Association – ABPI (2014-2021).
Areas of Expertise
Trademarks, Fashion Law.
Languages
Portuguese, English, Spanish, German .
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Iury Luz is a lawyer associated with Montaury Pimenta Machado & Vieira de Mello, with experience in administrative litigation, advisory, and trademarks management.
Post-Graduating in Intellectual Property Law, Iury provides consulting services and legal assistance to national clients with legal consultancy and analysis of trademark registration availability, as well as with administrative procedures before the Brazilian Patent and Trademark Office (BPTO).
Areas of Expertise
Trademarks.
Languages
Portuguese, English .
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Luana is an attorney, associate of AIJA (International Association of Young Lawyers), member of the Trademark Administrators (TMA) Committee of INTA (International Trademark Association), and a speaker of the Professional Training Course on Industrial Property of ABAPI (Brazilian Association of Industrial Property Agents) since 2017.
Luana completed her Master's Degree in Intellectual Property and Innovation from the Intellectual Property and Innovation Academy of the National Institute of Industrial Property (2018). She graduated in Law from the Pontifical Catholic University of Rio de Janeiro (PUC) in 2006 and received her postgraduate degree in Intellectual Property Law from the same University in 2010.
Areas of Expertise
Trademarks, Fashion Law.
Languages
Portuguese, English, German .
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Stephany Nicole Santos Araújo is an IP lawyer, working in the area of trademarks since 2016. She is currently completing a postgraduate qualification in Intellectual Property and is part of the firm’s trade- marks team.
Stephany assists national and international clients with legal consultancy and analysis and deals with administrative procedures before the Brazilian Trademark Office.
Areas of Expertise
Trademarks, Unfair Competition Disputes, Copyrights.
Languages
Portuguese, English, Spanish .
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