The protection afforded to trademark owners extends beyond the issuance of a registration certificate by the Brazilian Patent and Trademark Office (INPI). The effectiveness of trademark rights ultimately depends on the existence of legal mechanisms capable of preventing and remedying unauthorized use by third parties.
Trademark protection plays a fundamental role in modern business activities. In addition to identifying the origin of products and services, trademarks constitute valuable intangible assets, embodying reputation, investments, and economic value built over time.
Avanços do INPI, redução do backlog e maior sofisticação das disputas judiciais colocam o país no radar de empresas inovadoras, enquanto desafios regulatórios e de previsibilidade seguem no centro do debate.
Intellectual Property and marketing law - fields that have undergone well-documented transformations over the past two decades - have witnessed radical changes in how trademark assets interact with the public.
Advogado especialista explica como funciona a engrenagem jurídica que sustenta um dos maiores eventos esportivos do planeta.
Atualmente, tramita no Congresso Nacional o Projeto de Lei (PL) nº 2.338, de 2023, que dispõe sobre o desenvolvimento, fomento e o uso ético e responsável da inteligência artificial (IA) com base na centralidade da pessoa humana. A proposta busca conciliar o incentivo à inovação tecnológica com a proteção de direitos fundamentais e as garantias dos titulares de dados, estabelecendo parâmetros voltados à segurança jurídica e à prevenção de práticas abusivas relacionadas à IA.
O recente caso envolvendo a utilização de prompt injection em uma petição trabalhista trouxe enfoque para além do uso de inteligência artificial como instrumento de apoio ao advogado, mas como verdadeira ferramenta de manipulação de sistemas automatizados.
In 2025, around 40 SEP infringement court actions were filed in Brazil. In the opening months of 2026, around 20 more followed, with the trajectory pointing to a fuller year ahead. A few patterns stand out.
The Brazilian Trademark and Patent Office ( INPI ) has released its 2025 rankings of intellectual property filings, covering patents and trademarks, and segmented by resident and non-resident applicants. Beyond the numbers, the data reveals where innovation is being produced, who is investing in brand protection in Brazil, and how filing strategies are evolving. For companies operating in the country, understanding these trends is essential to benchmarking their own IP positioning and identifying competitive risks.
On May 19, 2026, the Brazilian Patent and Trademark Office (BPTO) published Normative Ordinance No. 069, establishing a transition rule for the examination of industrial design applications under the second edition of the Industrial Design Manual.