In December 2025, discussions involving the Brazilian National Institute of Industrial Property (BPTO), the São Paulo Intellectual Property Association (ASPI) and the Center of Industries of the State of São Paulo (CIESP) addressed the future institutional direction of Brazil’s IP authority. Led by Alexandre Lopes Lourenço, Director of Trademarks at BPTO, these exchanges provided insight into the Institute’s current challenges, operational indicators and strategic priorities.
Our firm has secured a significant victory for Timberland in a landmark ruling that recognized the distinctiveness of the brand’s iconic Yellow Boots and ordered their registration as a trademark in Brazil. The case was led by Marianna Furtado de Mendonça, partner of the firm’s trademark litigation practice.
Entidades de combate à pirataria comemoram publicação e dizem se tratar de demanda antiga do setor privado.
The Brazilian market for irregular smartphones underwent a significant shift in 2025, with the share of these devices in total sales falling from 19% to 12%, according to data released by the Brazilian Electrical and Electronics Industry Association (ABINEE). This sharp decline reflects not only increased governmental oversight but also an important evolution in the conduct of e-commerce platforms, which have adopted more effective mechanisms for verifying and moderating listings.
No âmbito das relações jurídicas, as criações intelectuais, tais como obras literárias, artísticas ou científicas e outras manifestações da criatividade humana, são classificadas como bens imateriais e tratadas como formas de propriedade privada, passíveis de proteção por intermédio do sistema da propriedade intelectual.
With the Brazilian Supreme Court’s decision on the MCI, online marketplaces and social networks lose their unrestricted immunity, ushering in a new phase of digital compliance and increased civil and commercial exposure.
Publicação padroniza procedimentos, reduz custos e evita liberações indevidas de produtos falsificados.
On November 28, 2025, the Central Bank of Brazil (BCB), together with the National Monetary Council (CMN), published a resolution regulating the use of terms such as “banco,” “bank,” and related expressions by institutions whose operations do not require authorization from the BCB. The measure has raised an alert in the digital ecosystem: many fintech’s may face a scenario of strategic revisions and potential intellectual property conflicts, including several of which have built their brands with direct or indirect references to the banking universe.
New guidance standardizes procedures, reduces costs, and prevents the improper release of counterfeit goods.
O Brasil vive uma crise alarmante: há registro de bebidas falsificadas ou adulteradas contaminadas com metanol, um composto altamente tóxico que pode provocar cegueira, falência renal e morte, mesmo em quantidades relativamente pequenas. Casos de intoxicação, inclusive fatais, vêm sendo documentados em diversas partes do país, com maior incidência no Sudeste.