Artigos

The perils of trying to revive a band's brand

The reissue of music and even groups that were hits in the past is becoming more and more common. One practice is for an artist to build a new career leveraging the former group’s name but, as M arianna Furtado de M endonça discusses, this can raise problems.

Search Engines - sponsored links

Marianna Furtado de Mendonça of Montaury Pimenta, Machado & Vieira de Mello investigates whether serach engines infringe trademarks in process of providing service sponsored links.

La memoria de la marca en el mundo del espectáculo

Últimamente se ha notado en el escenario musical la ocurrencia de forma cada vez más habitual de reediciones de bandas y músicas que tuvieron éxito en el pasado...

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IDIOMA / LANGUAGE